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Launched the UA Next Academy in London with a training hub in Battersea Power Station designed to give underprivileged young athletes a sporting chance. Kicked it off with a fully personalised, 360° launch and sustain campaign, empowering them to be the next...
KEY RESULTS: 4.5K registrations in London for the pilot programme. 120% increase in weekly website traffic, 91% email open rate, with a CTR of 71%
Agency: RAPP UK. Credits: Associate Creative Director, and Writer.
In order to ensure our athletes were able to train to the highest standards, we shot 74 different exercise tutorial videos and tailored a CRM plan for each individual athlete, with links to their specific instructional videos in their workout calendar.
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