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Lead creative on the PokerStars account for 4 years. Produced three separate brand campaigns for different brand pillars. Proved to self: I can make money writing ads for poker, but will lose money playing poker.
Agency: RAPP UK. Credits: Creative Lead, and Writer.
PokerStars Slots: Add a thrill to your everyday. Media: TV, online, social.
PokerStars: Poker Ready. Despite most online gamblers feeling intimidated by poker, we demonstrated that people already use poker skills in everyday life, so you're already 'poker ready'. Media: TV, online, social.
PokerStars Casino: That Kind of Rush. A powerful visual analogy of the levels of dopamine that can flood your brain whilst playing casino games online. Media: TV.
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