As Associate Creative Director on KFC my focus was on innovating the customer experience side of the business through redesigning the app, redefining the loyalty programme, devising new products to embrace key cultural moments, and launching KFC delivery.
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Agency: RAPP UK. Credits: Associate Creative Director, and Writer.
KFC REWARDS ARCADE
Briefed to "come up with a game-changer for fast food loyalty", we built a gaming arcade in the app. No stamp collecting, no peel to reveal, just finger-tappin' good games with instant chicken prizes for the win. The KFC Rewards Arcade is fast food vs slow loyalty.
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KEY RESULTS: Winner for Best Loyalty Initiative at the International Loyalty Awards. The first interactive and gamefied approach to customer loyalty in the fast-food market. 2.3M new app downloads. 3M plays and counting. 44% increase in app engagement. The highest engagement ever for the brand in Europe.
KFC CORONATION CHICKEN
Sensing the moment (the Queen's Platinum Jubilee), we pitched a Coronation Chicken themed menu item to the KFC marketing team to celebrate the occasion.
They bought it. And so did the British public. Bucket list ticked.
