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We do groceries. You do you. Re-launching a cult brand back into the arms of the audience who helped create it. Media: In-app, VOD, OOH, social, and (funky) CRM.

KEY RESULTS: 30% increase in customer acquisition in key London boroughs.

Company: Getir. Credits: Brand Strategist, Creative Director, and Writer. 

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Before the campaign launch, we teased it on the streets of London with flyers and fly-posting.

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Bribe: We sent branded bars of Tony's Chocolonely to lapsed customers as a sweetener to get them to re-engage with the app. In true Gorillas tone, we said it how it is. Media: Direct Mail.

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