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In-house Creative Director for the fast grocery delivery pioneer since August 2023. Devised and produced over a dozen campaigns, managed a team of creatives and copywriters, wrote the brand tone-of-voice guidelines, worked with the GM and Marketing heads on short-term campaign strategy and long-term brand planning, and named and launched two Getir sub-brands.
Company: Getir. Credits: Brand Strategist, Creative Director, and Head of Copy.
Brand Campaign: Reposition Getir as the superior alternative to supermarket shopping
– A better shop, delivered. Media: OOH, digital and social media.
Launch Campaign: We doubled the range of some of our stores to rival the big online grocery delivery companies, and named it Getir 'Big Shop'. Media: In-app, digital, CRM, DM, flyers.
Consideration Campaign: Brand health tracking showed that people knew we were fast, but not much else was on their radar. So we created social statics based around three new brand pillars: exclusivity, convenience, and indulgence. Media: digital and performance social.
Rewrote the brand tone-of-voice document from scratch to elevate the brand personality. Examples here, full document available on request:
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