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Here's a selection of my earlier work, all of which has been recognised at the major advertising award shows globally.
Virgin Australia Airlines – now flying direct from Australia to the USA.
Keep Australia Beautiful Council. A radio campaign where we tried (and failed) to book rides from remote highway stretches, to highlight the roadside littering problem.
The Cancer Council WA. A full-page newspaper ad aimed at getting men aged 50+ to engage with a prostate cancer phone-in day. It made the news on the day it ran.
The Salvation Army – a brand poster campaign where the logo is the message.
The Public Transport Authority – Safety campaign to highlight the dangers of rail trespass. The first poster uses a lenticular printing technique where the image jumps out as you walk past, the last one was banned because of too many complaints.
The Cancer Council WA. One of my personal favourites. A campaign promoting a free lecture and information series. Beautiful photography, painstakingly crafted copy,
full-page in the major daily newspaper.
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